Meituan (HKG: 3690) (the “Company”), China’s leading e-commerce platform for services, has established a partnership with Luckin Coffee, a fast-growing coffee chain startup in China, in early December. Consumers in 21 cities, including Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, can now place orders for Luckin Coffee through Meituan Waimai, Meituan’s popular app for on-demand delivery services. Meituan Waimai has become Luckin Coffee’s only designated platform for take-out ordering.
The coffee market in China is experiencing explosive growth. As of November 15, this year, coffee delivery orders jumped by 83.4% over the same period last year, according to Meituan’s food delivery data. With complementary advantages and shared resources, the partnership between Meituan and Luckin Coffee can provide more convenient coffee consumption experience, and help increase the frequency of coffee consumption by motivating more potential coffee drinkers and adding new consumption scenarios.