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2018-03-15
Dianping Pearls outshine Michelin stars——记一个老外和大众点评黑珍珠餐厅指南的故事

编者按:本文转载自《环球时报》,是生活在北京的外籍记者撰写的一篇真实感受,作者Preston试图从老外的视角审视米其林,并在与大众点评黑珍珠的比较中,分享看待中国美食的见解,让我们共同来欣赏!

Dianping Pearls outshine Michelin stars

(为什么大众点评黑珍珠比米其林靠谱?)

作者:Preston Thomas 原载《环球时报》

图片来源:Peter C. Espina/GT

Let me start this off by saying I love food and am the true epitome of a "foodie". I eat out almost every day at a variety of restaurants in Beijing. When I go abroad, I scour Dianping, TripAdvisor, World's Best Restaurants and the Michelin Guide to map out where I want to eat, dragging my wife and kids with me.

I am also the same person who drove 6 hours one way, across two states to have dinner in the US.

Food is my passion, also my addiction. To me, it doesn't matter it is fine dining or comfort food; it's about the experience and the taste.I want to experience "the best" and I think that many people nowadays feel the same way. For many, the Michelin Guide used to be the gold standard particularly for fine dining. However, this archaic rating system is starting to sputter, left in the wake of Dianping's Black Pearl Guide.

Even with my limited Chinese reading skills, I love Dianping, I think it is an incredibly useful app. To put it simply, it's WeChat for food and shopping. The best thing is that, unlike TripAdvisor or the Michelin Guide, everything is one place. I get to see real users' comments, a ranking of various features of the restaurant and I can purchase vouchers directly through the app.

However, for me the most interesting thing is that Dianping directly challenged the Michelin Guide, by publishing its own rating system, the Black Pearl Guide. Dianping did away with "stars" and made "black pearls." The concept is the same, the more you have, the better you are with three being the highest number. Unlike Michelin, they focus on China.

No company before has ever taken on the Michelin Guide before. Of course, other entities have created ranking systems. TripAdvisor has a list of all the restaurants in order for every city and presents yearly awards. World's Best collaborates in ranking the best restaurants in the world. With Michelin, it was and is extremely picky, that's why it was the gold standard. Yet, it took Michelin forever to finally reach the Chinese mainland.

When it finally came to Shanghai in 2016 it didn't do a very good job. Of course, rumors have been spreading that Michelin is coming back: making a stop in another mainland city: maybe Beijing or Shenzhen in 2018? That doesn't matter anymore Dianping was there first.

As a Beijing expat, I love that Dianping is leading the charge for a new system. Covering 22 cities in Chinese mainland and 5 international locations, with over 300 restaurants were given pearls for 2018. People often forget how truly awesome the food and beverage scene is in China. Especially in cities like Beijing, Tianjin, and Chongqing and it is only going to continue to grow.

With Dianping's Black Pearl Guide, it is China's turn to lead.

Move over Michelin, you neglected us just like you neglected Canada and other countries. Our cities might not have been good enough for you before but times change!

Long live Dianping's Black Pearl Guide!

全文翻译如下:

热爱美食的我是个典型的“吃货”。在北京的时候,我几乎每天都在各种餐馆吃饭。当我出国时,我会参考大众点评、猫途鹰、全球最佳餐厅榜单、米其林指南,看看带上老婆孩子可以去哪里吃饭。

在美国的时候,为了吃顿正餐,我甚至会开上六个小时车,穿过两个州。

食物是我的激情所在,也是我的嗜好所在。对我来说,是高级餐厅还是大众美食都不重要,重要的是体验和口味。现在,我想很多人应该与我一样,都想体验“最好的”。同时对于很多人来说,米其林指南一直是判定餐厅级别的黄金标准。但随着大众点评黑珍珠餐厅指南的发布,这种刻板的评级系统将日渐式微。

虽然我中文水平有限,但我还是喜欢大众点评,觉得它是一款超实用的应用软件。简而言之,在美食和线下购物上,大众点评的作用就好比微信。最棒的一点,和猫途鹰、米其林指南不同的是,大众点评提供一站式服务。我会看到真实的用户点评、各种不同种类的餐厅排名,然后直接在大众点评APP上购买优惠券。

然而对我来说,最有意思的是,大众点评发布的黑珍珠餐厅指南已在正面挑战米其林。黑珍珠并不采用“星级体系”,而是采用“钻级体系”。两个概念是一样的,数字越大,餐馆越好,米其林三星级和黑珍珠三钻级都是最高级的。和米其林指南不同的是,黑珍珠指南主要针对中国市场。

在此之前,没有一家公司可以跟米其林指南匹敌。当然,其它的一些公司也开发了评级系统。猫途鹰针对每个城市都有一份餐厅榜单,并且提名年度最佳。全球最佳餐厅榜单则对全球最佳的餐厅进行排行。米其林指南一贯极其挑剔,这就是为什么它一直都是黄金标准。然而,米其林却花了很长的时间,才最终来到中国大陆。

2016年,米其林终于来到了上海,但它的表现并未让人满意。当然,有谣传说米其林指南正在布局,并将再度造访另一座国内城市:北京还是深圳?或许在2018年?当然,这些都无所谓了,因为大众点评已经遥遥领先。

作为一位北京老外,我非常欣赏大众点评在打造新美食体系上的努力。2018大众点评黑珍珠餐厅指南覆盖22座国内城市及5座海外城市,其中收录了超过300家上榜餐厅。或许人们会时常忽略中华饮食的美妙,甚至是忽视北京、天津及重庆这些美食重地,然而事实上,这些地方的餐饮业发展超乎我们的想象。

大众点评黑珍珠餐厅指南来了,这回轮到中国人来领导餐饮体系了。

米其林让开,过去,你忽略了这里的市场,就像是忽略了加拿大,忽略了其它国家一样。或许在以前,我们的城市于你而言并不够好,但是现在,时代正在发生改变!

祝愿大众点评黑珍珠餐厅指南越来越好!

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